On my second Skillshare class, I picked Gmail as a topic to focus on because well, who doesn’t have a Gmail account these days? And it just coincided with the release of an updated version release by Google. This gave me the chance to highlight the new features that now come as standard with Gmail which definitely lend themselves to working smarter.
Productivity is such a buzz word these days but the reality is that especially as Creatives who maybe hold a part time job to bring in an income, we never seem to have enough time to first, create art and secondly, to market our work. I should also add a third thing which is very important; and that is to find time to keep learning and upskilling or refining our technique or trying out new things which could be learning how to create mock ups or using Pinterest for marketing or setting up a You Tube channel...there’s just so much out there to learn to not only be good at your creative pursuit but also at telling the world what you’re doing.
I also wanted to make my new Skillshare classes shorter as realise that for certain topics people don’t have an hour to spend on learning and with the huge number of classes available online, the shorter classes probably become trend better as we all try to cram in as much as possible in our day.
What I love about teaching on Skillshare is the fact that as I’m researching and putting together the content of my classes, I get to learn as I go along so I get to teach as I’m learning along - things which I didn’t even know I knew nothing about before I started preparing the class!
Skillshare also run a program whereby you can refer a friend to teach and if the class gets published within 30 days you and your friend get a $50 bonus each...sweet isn’t it? Here’s the link for how it works.
So now I’m exploring new ways of promoting my class. Didn’t realise how much work goes into this part of the puzzle. New platforms for me on which to market (besides Instagram, Facebook, Linked In and Pinterest) are Reddit, Youtube and possibly Twitter and Vimeo. Never been on any of these, but you soon come to the conclusion that you have to find new platforms if the promotional work needs to go on and on way after publishing your class.
In fact, something I learnt recently is that doing pre-launch marketing is also a good idea. The key is being creative on how you release this info out. I don’t currently have a newsletter on my website and might add this just for the purposes of my Skillshare class promotions.
Other than that, I want to learn Adobe Spark to create fun promo presentations to upload onto Instagram Stories which I haven’t tried yet (my bad!) and obviously to teach that as well. Post my new class link in the Skillshare Teacher’s Forum as many people do and interact with the community there. I’ve posted a few questions there already and learnt quite a lot already from other people’s posts.
Facebook groups where your niche target audience hangs out are great for promoting my class and were my first port of call when I released my first class on Adobe Bridge. Same for the groups that allow you to post free links to your class so you gain your first 25 students fast and so become eligible to start receiving royalty payments from Skillshare on minutes watched.
There’s so much to marketing a Skillshare class which I’m not covering here which deserves a full blog post of its on. Let me know if this would be of interest to you and I’ll get onto it!